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← back to your scanWhere acme-clinic.com falls behind — and exactly what to fix first.
Benchmarked across content, indexability, performance, security, technology, and traffic against the strongest sites in your category. Every check, scored and ranked by what it costs you.
Bottom lineA strong site held 17 points behind the category leader. The content holds up — what’s costing you is mechanical: six ranked defects, led by Initial Page Load Time, Total Blocking Time, and Structured Data Server-Rendered. Every one is discrete and fixable.
Critical issues
ranked by score points at stake · fix these first
Executive summary
what the score means
The site scores 71 of 100 — a 17-point gap behind the best-performing clinic in the market. The fundamentals are strong: content depth and organic visibility already beat most peers. What's holding the score down is mechanical, not editorial — pages that take 4.5 seconds to load, a missing robots.txt and sitemap, schema that only renders after JavaScript, and no CDN. Each is a discrete, fixable defect. Close them and the same content starts getting crawled, rendered, and quoted the way competitors' already is.
Where the points went — and where you trail.
Every category mapped on a single scale against the leader buyers compare you to. The distance between the two dots is the gap — ordered widest-first, so the page reads in priority order. Green means you already lead.
Every signal, scored.
The complete machine-verified checklist behind the score. Leading with the findings that need work — expand to see every passing check, or export the full 63-row set. Filter by status to triage.
| Check | Finding | Value | Status |
|---|---|---|---|
| CONTENT · 3 | |||
| Average Word Count | Average word count per crawled page | 1,401 words | Degraded |
| Contact Forms | Machine-readable contact form presence | None detected | Degraded |
| Conversion Optimization Score | Conversion affordances above the fold | 35% | Degraded |
| INDEXABILITY · 9 | |||
| Robots.txt | robots.txt file served at domain root | Missing | Degraded |
| Sitemap | XML sitemap served for crawlers | Missing | Degraded |
| Structured Data Server-Rendered | Schema markup present in server-rendered HTML | JS-injected | Degraded |
| LLMs.txt | llms.txt manifest for answer engines | Missing | Degraded |
| Internal Links | Internal link count across crawled pages | 79 | Degraded |
| External Links | Outbound corroborating links count | 9 | Degraded |
| Image Alt Text Coverage | Fraction of images with alt text | 44% | Degraded |
| URL Variant Resolution | URL variants resolve to canonical URL | Fails | Degraded |
| Google-Extended Crawl Access | Google-Extended allowed by robots.txt or site policy | Not verified | Degraded |
| PERFORMANCE · 3 | |||
| Total Blocking Time | Main thread blocking time | 1,630 ms | Critical |
| Initial Page Load Time | Full page load time | 4,533 ms | Critical |
| Slowest Page Response | Worst-case page response time | 4,533 ms | Degraded |
| SECURITY · 3 | |||
| Certificate Expires Soon | Certificate expiry proximity | Expiring | Degraded |
| Third-Party Cookies Allowed | Third-party cookies set without consent gating | Allowed | Degraded |
| Bot Protection | Bot mitigation detected on site | Absent | Degraded |
| TECHNOLOGY · 4 | |||
| CDN | CDN usage detected | Not detected | Degraded |
| Site Age | Domain age signal verification | Unverified | Degraded |
| Ecommerce Capability | Commerce capability detected | Absent | Degraded |
| Online Booking | Online booking flow detected | Absent | Degraded |
Tracking something we didn’t score?
These 63 are the canonical checks. We watch 120+ metrics in total — and if the signal that matters in your market isn’t one of them, we’ll build it.
"Who are my real competitors — and how much bigger are they than me?"
→We rank everyone in your space with modeled revenue and headcount from Apollo data. Directional, not exact.
“What’s the competitor that’s beating me actually running?”
→We fingerprint their stack — framework, CDN, analytics, and every API their pages call.
You versus the category leader.
Scored against sites in the same revenue and headcount band. The leader sets the bar your prospects already compare you to.
Where you sit — and what's one rung up.
Every Cosmetic Surgery Clinic in your revenue and headcount band, ranked by benchmark score. You're 31st of 47. The brighter the cell, the more organic traffic it captures. The traffic and revenue below is what's currently flowing to the clinics above you.
The gap, in traffic and revenue.
Closing the mechanical defects in this report moves your score up the cohort — and every rung pulls back organic and answer-engine sessions currently going to higher-ranked competitors. Three targets, modeled from where you'd land:
From a failing scan to a cited site.
+41% organic*
Fixed render budget, shipped schema + llms.txt, resolved the entity. ChatGPT now names them for their category instead of a competitor.
+48% indexed pages*
Reclaimed crawl budget from faceted nav, cut p95 TTFB by 5×, and doubled the pages Google actually reaches.
I run every diagnostic personally — the same engine that scored this site, same engine behind the public data studies. No junior hand-off, no dashboard you'll never open. You get the findings, ranked, and a straight answer on what's worth fixing.
This is one clinic's scorecard. Yours is one scan away.
Same engine, same 63 checks — pointed at your site. The scan is free and the AEO read is yours to keep, whether or not we ever talk.